Women’s apparel
retailer bebe stores has chosen actress Mischa Barton as the new
face of the company as of this summer.
Barton,
star of teen series the OC, will make her first official appearance
at the launch party and fashion show to premiere bebe's new Runway
Collection - scheduled to take place during the upcoming Los Angeles
Fashion Week.
Company founder
and chairman Manny Mashouf said: "Mischa is a great talent
with beauty, intelligence, and a street smart sensibility.
She exudes a sexy modern style which perfectly personifies
the bebe woman.
"bebe's new Runway Collection is directional
and epitomises a reborn sense of Hollywood glamour interpreted in
a modern manner – perfect for the red carpet – and perfect
for someone like Mischa whose style is so influential and elegant."
