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'O.C.' sets sights on Thursday nights
October 11, 2004
When Thursday comes around, do you miss your friends?
Well, cheer up. They'll be there for you starting Nov. 4. Not the friends of "Friends," who are, like, soooo first-half-of-2004, but the friends of "The O.C." - or, as Fox calls it, with a sly poke at an old NBC catch-phrase, "OCTV."
Unlike most of the shows Fox launched this summer, which ranged from the mediocre ("North Shore," "The Casino") to the unwatchable ("Quintuplets," "Method & Red"), this series about the lives of a Southern California family and their neighbors started out hot in its August 2003 debut and has just gotten hotter.

A couple of years ago, it would have seemed silly for the network to pin its Thursday-night hopes on a drama running opposite CBS' "Survivor" and a pair of NBC comedies, one of which, "Joey," is a spinoff of you-know-what.

But "Joey" has proved to be something less than must-see TV, and the ninth edition of "Survivor" is showing its age.
So "O.C." creator Josh Schwartz is optimistic about the drama's move from Wednesday to Thursday, which will happen when the World Series is over.
"Wednesday night was really competitive for us in terms of (ABC's) 'The Bachelor' and (NBC's) 'The West Wing,' " Schwartz told TV critics a few months ago at a session to promote the series. "We have our fan base, and I think we're going to be able to build on that audience and expand."
Although Fox originally sold the show as a teens-on-the-beach drama - think "Dawson's Creek, 90210" - its appeal has cut across age groups.
That's at least partly because it's not the kind of series where "teenagers are geniuses, and the world would be a better place if it weren't for those pesky adults," said Peter Gallagher, who plays Sandy Cohen, father to one young man, Seth (Adam Brody), and mentor to another, Ryan Atwood (Benjamin McKenzie).
At first, the show focused primarily on Ryan, a kid from the wrong side of the tracks who is taken in by do-gooder lawyer Sandy and his wife, Kirsten (Kelly Rowan), a businesswoman who pays the mortgage on the family's outrageously luxurious house.
But later in the first season, other characters began competing for attention, including the likable, loquacious and slightly nerdy Seth.
"I was at a golf course," Brody recounted, "and 15 little Seth Cohens came up to me. They're like 16, and they all had, you know, their little indie rock (look). And they were, like, 'Seth Cohen's our hero!' "
Ice princess Summer Roberts (Rachel Bilson) has also come into her own.
Known at first for such pronouncements as "Eeeeew," she became softer and more sensitive when she began to return the attention of the love-struck Seth.
"Watching Summer's cold, cold heart melt in front of Seth was really fun," Schwartz said.

Then there's Julie (Melinda Clarke), the neighbor who went from merely grasping to hissable after marrying, of all people, Kirsten's rich father, Caleb (Alan Dale).

At a party recently, Clarke confided with a grin, a young man thanked her, saying, "Because of you, I'm dating my best friend's mother."

The series' best running joke is "The Valley," a fictional soap opera that the characters watch and which, not coincidentally, bears a certain resemblance to "The O.C." itself.

"Who knows?" said Schwartz. "One day, maybe 'The Valley' will be a spinoff."

He was joking, of course. But stranger things have happened.

 
 
 
 
 

 

 

 

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