No. 1 Television Drama Among Teens and Adults
18-34 Utilizes WildTangent to Further Entertain and Extend Audiences
Through New Mass Medium of Online Games
WildTangent, the leading online game publisher,
today announced the creation of a branded game for FOX's hit show
THE O.C. Available immediately at Fox.com, "Skate the O.C."
is a customized online skateboarding video game featuring interactive
game play in THE O.C.'s backyard environment. The game was developed
and published by WildTangent and utilizes WildTangent's Web Driver®
technology to deliver the richest, most dynamic entertainment experience
for consumer PC's. The custom- branded skateboarding game kick-starts
the show's second season, which airs Thursday, Nov. 4, 2004 (8:00-9:00
PM ET/PT) on FOX. Fans of the show can now "Skate the O.C."
by logging onto http://www.fox.com/oc/skatetheoc/.
THE O.C. ranked as the No.
1 drama of last season among teens, adults 18- 34 and persons
12-34, representing a key online demographic for online gaming.
"By working with WildTangent, we've
managed to develop a PC game that offers viewers a unique
opportunity to bring THE O.C. into their homes on an interactive
scale," said Carolyn Gray, Vice President of Internet
Marketing, Fox Broadcasting Company.
"Fox is taking a leadership role by leveraging
online video games to reach a crucial audience," said Alex
St. John, CEO and co-founder, WildTangent. "The game offers
FOX the ability to customize the branding and messaging, allowing
the game to be a prime advertising medium to reach their audience."
"Skate the O.C." is seamlessly integrated into the
hit show's backyard, enabling fans to easily navigate around the
familiar backdrop. THE O.C. pays homage to Southern California
living and the famed suburb where skating and surfing are an integral
part of the lifestyle. It's the town where your favorite television
characters reside. FOX.com and WildTangent have brought a piece
of their lifestyle into your home. Now you and your friends can
share in the excitement.
